Have you ever wondered “what’s wrong with my marketing?”
You’re doing all the right things:
posting on social media
publishing blog posts
sharing
memes
liking, commenting and going live
FEATURED IN:
Well, my friend, it sounds like you have a messaging problem.
I know because I was in your shoes once. I was doing “all the things” as some would say, and my audience was growing, rapidly to be exact. But they weren’t converting.
It all changed for me when I changed my marketing message.
WHAT IS A MARKETING MESSAGE?
Your Marketing Message is how you communicate who you are, what you do, and what your offer is … in a way that resonates with your target audience and CONVERTS to sales.
Your marketing message is an often-overlooked part of your marketing plan, and it’s not your fault that you haven’t focused on it.
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You’re a busy entrepreneur, and maybe you’re thinking “Not another thing I’ve got to do”
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I hear you. I really do.
MASTER YOUR MESSAGING
The good news is that with my easy message mastery framework, you can fix your marketing message, cut through the noise, and stand out like the boss you are!
Take a Look Below to See What My Master Your Message Course Will Walk You Through:
WHAT TO
EXPECT
MODULEONE
Why You Need A Magnetic Marketing Message.
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In this first module, you’ll learn the motivation behind a compelling marketing message. When you grasp these concepts, you’ll love creating your marketing messages.
MODULETWO
MASTER YOUR MESSAGING
Who are your P.O.P Clients? ( P.O.P=Premium Offer Payers)
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Maybe you’ve done this exercise before, maybe you haven’t. It doesn’t matter, since it’s always essential to go over who your ideal client is and their specific pain points when creating any marketing message.
MODULETHREE
What’s Your UVP (Unique Value Proposition)?
Who are you? How are you different from all the other people who do what you do? You’ll need to make this clear in your messaging.
MODULEFOUR
Craft Your Core Message.
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By this point, you’ll be ready to pull together all the components of the previous modules to craft your core marketing message.
MODULEFIVE
How to Effectively Communicate Your Marketing Message
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You have your marketing message. Now, what’s next? In this module, you’ll learn how to effectively communicate your message.
MODULESIX
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Develop New Marketing Messages
You won’t just create one marketing message in your business, so this module will show you how to develop new marketing messages in a way that always resonates with your audience.
MASTER YOUR MESSAGING
MASTER YOUR MESSAGING - MASTER YOUR MESSAGING
This course will be delivered by video and one module per day will be released at a time to allow you the opportunity to process the information and immediately take action.
Once all the modules are released you own it for life and any updates that I make to this course you’ll automatically get for FREE.
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This benefit ensures that you’ll always have the most current and up to date information and you can revisit each module as often as you need.
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You’ll also get my action guide/worksheets to go with each lesson to make implementation even easier!
Remember, your marketing message isn’t your mission statement,
It’s the core message you want your target audience to hear, and then feel like you’re speaking directly to them.
If you strip away all the fluff, the filler, and the fuss from your business, your marketing message is what you’re left with.
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And when you have a clear message, you’ll find that all your marketing becomes so much easier!
Your “why”, or what’s written on your about page.
MASTER YOUR MESSAGING - MASTER YOUR MESSAGING
MASTER YOUR MESSAGING!
Imagine for a moment a world where your marketing is heard in the heads and felt in the hearts of your ideal clients. That your social media is impactful, and everyone knows what you do and whom you serve.
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You’re imagining your business when you have a marketing message that resonates and converts.
MASTER YOUR MESSAGING
AS A BONUS FOR TAKING ACTION, YOU’LL GET MY:
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P.O.P (Premium Offer Payers)
CUSTOMER
PROFILE
To put all customer research and information together to create an ideal customer profile.
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MARKETING MESSAGE FRAMEWORK
Use this template to craft marketing messages any time they're needed.
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MARKETING MESSAGE CHECKLIST
Use this 10-point checklist to ensure any marketing message covers the essentials for success.
SPECIAL COMPLETION BONUS:
When you complete the course you’ll get my Master Your Message Course CliffsNotes as a special thank you to all of our graduating students.
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Our Cliffs Notes package contains 35+ pages of everything you have learned in the core curriculum of The Master Your Message Course™, and they are yours for LIFE upon completing the program!
That means that no matter what stage of business you’re at, and no matter how long it has been since you completed MYM, you will always have these notes to reference and your learnings from MYM to support your business
I created Master Your Message Cliffs Notes to celebrate our students who have completed the course content, so you can carry a piece of MYM with you throughout your entire business journey.
By the time you complete this course you will be able to:
Define what a message is and why getting clear on your own messaging is essential to your success
Describe your ideal customer in depth so that you know them well enough to tailor your marketing message to speak directly to them
Identify key challenges your ideal customer is facing and the language they used to describe their issues so that your marketing messages will address their pain and propose solutions to it
Clarify what makes you stand out from your competition so that you can promote the value of your difference to potential customers
Craft a compelling marketing message that will attract your ideal customers so that they'll be motivated to take the next step
Tailor your messages to suit all of your marketing channels so that you'll be interacting appropriately and engaging with your potential customers where they spend
OH, AND DID I MENTION IT'S ONLY
$47
I'M LAMONICA MADDEN
If you take a little bit of (Cash Money Takin' Over for the 99's and the 2000's) and mix it with a little bit of (Yes by Shekinah Glory Ministry) then you'll find me somewhere in the middle. I love God. My faith is the very thing that I stand on and I love helping people achieve their dreams.
I'm currently the leading content strategist behind some of the biggest brands in the country like Johnson & Johnson, Neutrogena, and Listerine just to name a few, and I'm responsible for how their brand messaging translate and connects to their audiences in the marketplace.
I said all that to say, I know a thing or two about creating connected messages.
So let's get this party started and let me help you to Master Your Message.
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